Why China Matters to Wisconsin
Wisconsin’s goods exports to China reached a value of $2.3 billion in 2022, the highest recorded to date. Among the many agricultural exports from Wisconsin to China is the prized American Ginseng. Most of the American Ginseng exported to China is grown by small family farms, whose livelihood has been negatively impacted by the trade war. The dairy industry of Wisconsin, along with peers from other states, are seeking growth in China, one of the fastest growing dairy markets in the world. Chinese companies have also found opportunities in Wisconsin such as the Chinese-owned ND Paper, which completed the expansion of its mill in Biron helping to reduce energy consumption. Cultural ties are flourishing, exemplified by the Wisconsin Chinese Chamber of Commerce’s Moon Festival event. Educational exchanges between Wisconsin and China have flourished in the past decades. In 2023, amid a shift where India surpassed China as the leading origin for international students in many Heartland states, Wisconsin’s Chinese international student population remained substantial with 37% of international students coming from China. In the 2022/2023 school year, an estimated 5,105 Chinese students, many of them at University of Wisconsin’s Madison campus, contributed approximately $132 million to the state’s economy.
Wisconsin’s goods exports to China reached a value of $2.3 billion in 2022, the highest recorded to date.
Wisconsin was fortunate that, because of the diversity in its exports to China and thanks to the state’s strength in sectors such as industrial machinery and scientific instruments, total export revenue stayed high even as agricultural industries were impacted heavily by the trade war. As Wisconsin’s third-largest trading partner, the state ships out a variety of goods; dairy products, corn, soybeans, ginseng, and cranberries are just some of the state’s agricultural goods reliant on the Chinese market. Wisconsin has been shipping ginseng to China for over a century, with over 95% of U.S. ginseng exports coming from Marathon County, and Wisconsin-grown ginseng is considered a luxury product despite foreign competitors making up the majority of the market; however, but the 7.5% tariff China imposed on ginseng imports during the trade war has hurt the industry. China’s oilseed and grain imports from Wisconsin fell to just $74 million in 2018, but rebounded to $474 million in 2021. Wisconsin was hard hit by China’s retaliatory tariffs on U.S. dairy in 2019, with export sales in this category dipping to their lowest total in a decade; the industry was also negatively affected by overproduction and plummeting consumption, which resulted in the loss of dairy farms.
Among the many agricultural exports from Wisconsin to China is the prized American Ginseng. Most of the American Ginseng exported to China is grown by small family farms, whose livelihood has been negatively impacted by the trade war. The dairy industry of Wisconsin, along with peers from other states, are seeking growth in China, one of the fastest growing dairy markets in the world. Chinese companies have also found opportunities in Wisconsin such as the Chinese-owned ND Paper, which completed the expansion of its mill in Biron helping to reduce energy consumption.
Wisconsin businesses interested in starting or expanding dairy exports to China were invited to the Wisconsin Pavilion at the 2022 China Dairy Expo in Nanchang. After a two-year pandemic cancellation, the China Lights Wisconsin Festival returned to the Boerner Botanical Gardens in the fall. In early 2022, three bills targeting China were introduced in Wisconsin’s Legislature, all focused on the University of Wisconsin: SB 742 would prohibit admitting or hiring anyone belonging to the Chinese People’s Liberation Army, SB 744 would prohibit missions from China to any UW institution, and SB 745 would require disclosure of contracts or gifts from foreign sources. All three bills failed to pass.
Cultural ties are flourishing, exemplified by the Wisconsin Chinese Chamber of Commerce’s Moon Festival event.
Educational exchanges between Wisconsin and China have flourished in the past decades. In 2023, amid a shift where India surpassed China as the leading origin for international students in many Heartland states, Wisconsin’s Chinese international student population remained substantial with 37% of international students coming from China. In the 2022/2023 school year, an estimated 5,105 Chinese students, many of them at University of Wisconsin’s Madison campus, contributed approximately $132 million to the state’s economy.
This data and content is updated periodically. The most recent update was January 2024.
Wisconsin’s goods exports to China reached a value of $2.3 billion in 2022, the highest recorded to date. Among the many agricultural exports from Wisconsin to China is the prized American Ginseng. Most of the American Ginseng exported to China is grown by small family farms, whose livelihood has been negatively impacted by the trade war. The dairy industry of Wisconsin, along with peers from other states, are seeking growth in China, one of the fastest growing dairy markets in the world. Chinese companies have also found opportunities in Wisconsin such as the Chinese-owned ND Paper, which completed the expansion of its mill in Biron helping to reduce energy consumption. Cultural ties are flourishing, exemplified by the Wisconsin Chinese Chamber of Commerce’s Moon Festival event. Educational exchanges between Wisconsin and China have flourished in the past decades. In 2023, amid a shift where India surpassed China as the leading origin for international students in many Heartland states, Wisconsin’s Chinese international student population remained substantial with 37% of international students coming from China. In the 2022/2023 school year, an estimated 5,105 Chinese students, many of them at University of Wisconsin’s Madison campus, contributed approximately $132 million to the state’s economy.
Wisconsin’s goods exports to China reached a value of $2.3 billion in 2022, the highest recorded to date.
Wisconsin was fortunate that, because of the diversity in its exports to China and thanks to the state’s strength in sectors such as industrial machinery and scientific instruments, total export revenue stayed high even as agricultural industries were impacted heavily by the trade war. As Wisconsin’s third-largest trading partner, the state ships out a variety of goods; dairy products, corn, soybeans, ginseng, and cranberries are just some of the state’s agricultural goods reliant on the Chinese market. Wisconsin has been shipping ginseng to China for over a century, with over 95% of U.S. ginseng exports coming from Marathon County, and Wisconsin-grown ginseng is considered a luxury product despite foreign competitors making up the majority of the market; however, but the 7.5% tariff China imposed on ginseng imports during the trade war has hurt the industry. China’s oilseed and grain imports from Wisconsin fell to just $74 million in 2018, but rebounded to $474 million in 2021. Wisconsin was hard hit by China’s retaliatory tariffs on U.S. dairy in 2019, with export sales in this category dipping to their lowest total in a decade; the industry was also negatively affected by overproduction and plummeting consumption, which resulted in the loss of dairy farms.
Among the many agricultural exports from Wisconsin to China is the prized American Ginseng. Most of the American Ginseng exported to China is grown by small family farms, whose livelihood has been negatively impacted by the trade war. The dairy industry of Wisconsin, along with peers from other states, are seeking growth in China, one of the fastest growing dairy markets in the world. Chinese companies have also found opportunities in Wisconsin such as the Chinese-owned ND Paper, which completed the expansion of its mill in Biron helping to reduce energy consumption.
Wisconsin businesses interested in starting or expanding dairy exports to China were invited to the Wisconsin Pavilion at the 2022 China Dairy Expo in Nanchang. After a two-year pandemic cancellation, the China Lights Wisconsin Festival returned to the Boerner Botanical Gardens in the fall. In early 2022, three bills targeting China were introduced in Wisconsin’s Legislature, all focused on the University of Wisconsin: SB 742 would prohibit admitting or hiring anyone belonging to the Chinese People’s Liberation Army, SB 744 would prohibit missions from China to any UW institution, and SB 745 would require disclosure of contracts or gifts from foreign sources. All three bills failed to pass.
Cultural ties are flourishing, exemplified by the Wisconsin Chinese Chamber of Commerce’s Moon Festival event.
Educational exchanges between Wisconsin and China have flourished in the past decades. In 2023, amid a shift where India surpassed China as the leading origin for international students in many Heartland states, Wisconsin’s Chinese international student population remained substantial with 37% of international students coming from China. In the 2022/2023 school year, an estimated 5,105 Chinese students, many of them at University of Wisconsin’s Madison campus, contributed approximately $132 million to the state’s economy.
This data and content is updated periodically. The most recent update was January 2023.
Exports
China's Ranking
In State's Global Trading Partners 2022
#3
Decade Average
Goods Exporting to China
2008-2017 Pre-Trade War
$1.7 Billion
Highest Year on Record
Goods Exporting to China
2022
% State Global Exporting to china
8%
of Goods Exports 2022
6%
of Service Exports 2021
State Ranking in Heartland
#14
In Total Goods Exports Value 2022
#11
In Total Service Exports Value 2021
State Ranking in U.S.
#24
In Total Goods Exports Value 2022
#25
In Total Service Exports Value 2021
China's Ranking
In State's Global Trading Partners 2022
#3
Decade Average
Goods Exporting to China
2008-2017 Pre-Trade War
$1.7 Billion
Highest Year on Record
Goods Exporting to China
2022
% State global exporting to china
8%
of Goods Exports 2022
6%
of Service Exports 2021
State Ranking in Heartland
#14
In Total Goods Exports Value 2022
#11
In Total Service Exports Value 2021
State Ranking in U.S.
#24
In Total Goods Exports Value 2022
#25
In Total Service Exports Value 2021
Partnership
Sister Cities
- Door County/Jingdezhen
- La Crosse/Luoyang
- Marshfield/Zhangjiagang
- Milwaukee/Ningbo & Zhejian
- Richland Center/Yueqing
Sister Partnership
Wisconsin
Heilongjiang Province
Export Details
2022
Goods Exports
$2.3 Billion
(USCBC Export Report 2023) +3%
1
Oil Seeds & Grains ($539M)
+13%
2
Navigational & Measuring Instruments ($289M)
+2%
3
Aerospace Products & Parts ($121M)
2021
Service Exports
$397 Million
(USCBC Export Report 2023) +8%
1
Education ($132M)
-2%
2
Software Distribution Royalties ($62M)
+24%
3
Royalties from Industrial Processes ($56M)
+1%
blank
Jobs
15,960
Jobs supported by exports to China in 2021 (USCBC Export Report 2023)
2,200
Jobs supported by Chinese companies (NCUSR Rhodium Group 2018)
+47
Chinese companies operating in-state (NCUSR Rhodium Group 2018)
1
Techtronic Industries 5,900 employees
2
Nine Dragons Paper 380 employees
3
Hepalink 300+ employees
Education
(IIE Open Doors 2023)
Top educational Institutions with chinese enrollment
- University of Wisconsin – Madison
- University of Wisconsin – Milwaukee
- Marquette University
5,105
Estimated number of Chinese International Students in-State
$132 Million
Estimated revenue added by Chinese International Students (USCBC Export Report 2022)
Chinese-American Population
30,416
(APIAVote 2022)
Goods Exporting
Oilseeds& Grains accounted for 23% of Wisconsin’s total goods exporting to China in 2022
$563 million
Chinese Foreign Direct Investment from 1990-2020
(Rhodium Group’s US-China Investment Hub)
Some data is not visible on mobile devices and some tablets. To see all available data please view on a high resolution full size tablet or a desktop/laptop computer.
For the states’ trade statistics: USCBC Export Report 2023.
For information relating to Chinese companies operating in-state: Rhodium Group and National Committee on U.S. China Relations’ “New Neighbors: 2018 Update”.
For information relating to Chinese international students: Open Doors’ 2023 Annual Data.
For the population of Chinese Americans in-state: APIAVote’s “2022 AAPI Voter Demographics by State”
For FDI: Rhodium Group’s US-China Investment Hub.
For sister city relationship information: Asia Matters for America by the East-West Center.
For foreign land ownership legislation: Mykel R. Taylor, Wendong Zhang, and Festus Attah. 2023. “Foreign Interests in U.S. Agricultural Lands: The Missing Conversations about Leasing.”